Greg Dickson

How to Add Products to Google Merchant Centre

Essential Takeaways for E-commerce Mastery Step-by-Step Approach to Adding Products to Google Merchant Center In the dynamic world of e-commerce, positioning your products effectively on the Google Merchant Center can significantly amplify your online presence. Google Merchant Center is a robust platform where you can market your products, run ads, and feature your products directly

Surviving the 2024 Cold Email Apocalypse: Strategies for Email Marketers to Stay Ahead

Google and Yahoo have announced significant updates set to take effect in February 2024, and one particular change has sent shockwaves through the email marketing community. The first update focuses on reinforcing authentication and validation for all domains sending emails. Previously, having a DKIM and DMARC record attached to domains was recommended but not mandatory.

How to Improve Cold Email Deliverability: Ninja Techniques and Checklist

In this article, we will explore effective strategies to improve cold email deliverability and conduct an email deliverability audit. We will discuss the importance of building a strong email deliverability foundation and avoiding common pitfalls that can harm your domain reputation. The key to successful email deliverability lies in implementing multiple strategies rather than relying