Email Marketing

Google and Yahoo have announced significant updates set to take effect in February 2024, and one particular change has sent shockwaves through the email marketing community. The first update focuses on reinforcing authentication and validation for all domains sending emails. Previously, having a DKIM and DMARC record attached to domains was recommended but not mandatory.

In this article, we will explore effective strategies to improve cold email deliverability and conduct an email deliverability audit. We will discuss the importance of building a strong email deliverability foundation and avoiding common pitfalls that can harm your domain reputation. The key to successful email deliverability lies in implementing multiple strategies rather than relying